About Us

Since 1993, Subhlaxmi has been a trusted name in the South Asian wholesale and retail market, serving families, restaurants, caterers, and businesses across New Jersey and beyond. Located in the heart of Piscataway, our store is much more than a traditional grocery outlet; it’s a one-stop destination for everything South Asian—from food and spices to cultural goods and religious essentials.

We specialize in a wide variety of high-quality products, including:

• Basmati & Sona Masoori Rice
• Dry Fruits & Nuts
• Premium Whole & Ground Spices
• Masala Curry Pastes & Cooking Sauces
• Indian Snacks, Namkeen & Sweets
• Traditional & Herbal Teas

But Subhlaxmi goes beyond just food. We proudly stock an expansive selection of cookware, pressure cookers, utensils, and kitchen tools essential for South Asian cooking. We also offer handcrafted Indian furniture, decorative items, pooja essentials, murtis (idols), incense, festive décor, and other religious and spiritual products to support your cultural lifestyle.

Wholesale & E-Commerce Capabilities

For our wholesale buyers and bulk customers, we offer:

• Deep discounts on high-volume Orders
• Consistent stock of high-demand SKUs
• Dedicated service for restaurants, grocery stores, and event planners
• Local delivery and nationwide shipping
• Convenient online ordering through our growing e-commerce platform

Our Growing National Presence

While our flagship location is proudly based in Piscataway, New Jersey, Subhlaxmi operates across multiple locations in the United States and continues to expand to meet growing demand nationwide. In addition to Piscataway, NJ, we currently serve customers through locations in:

• Tucker, GA
• Cranberry Township, PA
• Sugar Land, TX

To support our retail, wholesale, and e-commerce operations, Subhlaxmi also maintains dedicated warehouse facilities strategically positioned to ensure efficient distribution and inventory availability:

• Branchburg, NJ
• Lithonia, GA

This multi-location footprint allows us to reliably serve customers across regions while scaling operations for future growth. As part of our long-term vision, we are actively exploring additional locations across the United States, strengthening our ability to deliver authentic South Asian products with consistency, speed, and reliability.

Whether you're stocking a commercial kitchen or shopping for your home, SUBHLAXMI brings you the authentic flavors, tools, and traditions of India under one roof.

Visit us in-store or online and discover the SUBHLAXMI difference.